Species Spectrum Vision Statement

•	Species Spectrum™ Vision Statement Our business is creating buzz for rescue, shelter and sanctuary animals through modern design, photography, our popular greeting card line and other related products.
•	Make a ripple effect Provoke awareness, responsibility, dialog and action on behalf of animals.
•	Attract sophisticated animal lovers Gain a growing customer community who send and share Species Spectrum Greeting Cards. Americans send 6 billion greeting cards a year according to the Greeting Card Association!
•	Always incorporate thoughtful design and text Create products that not only showcase animals, but also appeal to design buffs.
•	Make a Difference We pledge 10% of our profits to rescue groups and sanctuaries. As an independent company, we can focus our efforts in supporting a small sanctuary or individual animals.
•	Show how Species Spectrum Made a Difference At the end of each year, share who/how we helped animals with our customer community. SEE WHAT we did in 2010.
•	Make it Eco Friendly If we're for animals, we're also for recycled greeting cards!
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